London taxi promotes South Africa in Switzerland!

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By MartinW at 2007-12-13 21:44

London taxi promotes South Africa in Switzerland!

A sky-blue London-style taxi was the centre of attention at a prestigious economic fair in Switzerland.

The specially-liveried TXII – the latest incarnation of the world-famous, purpose-built taxi from LTI Vehicles – turned heads among a fleet of Audi cars used to ferry VIPs from the station at Thun to the venue for the Swiss Economic Forum.

The taxi was there to boost South Africa’s profile, painted sky blue and with the slogan: "In South Africa, the sky matches this cab 350 days a year."

Among the VIPs to travel in the SA-branded taxi was Adolf Ogi, the former President of Switzerland.

The International Marketing Council of South Africa (IMC) said the former president insisted on being driven in the taxi "even though he had the choice to go for the biggest and most luxurious of the limousines".

Driver Paul Wardell said the reaction he got on his drive from London to Thun was incredible.

"When I drove through towns and villages on the way to Thun, people would stop in the streets in amazement," he said.

"Everybody wanted to take pictures and pose with the taxi. People really loved it."

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